#WhyIgetoutofbed: Ian Wharton

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Who are you and what do you do?

My name is Ian Wharton, I’m a creative director in London and partner of my company Zolmo.

How are you?

Working hard and wouldn’t have it any other way. We’re about to launch a new product, which means varying peaks of crippling anxiety, excitement and complete clarity — fuel for creativity.

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Tell us about your work

I creatively oversee our work at Zolmo, we’re best known for the top-grossing apps we designed and developed in partnership with Jamie Oliver. I graduated university with an award-winning animated film then went on to work in advertising and later visual effects for brands like Audi, Sony and Google. Although never a plan, I have become a relatively active speaker for universities and conferences on creativity and the mobile industry.

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Do you express yourself through creativity?

The output of Zolmo is the collective expression of a team of astounding talent. Often teams that are worldwide. So the bulk of my creative expression is probably not the same as the way a poet or musician would describe. I do know that if money were no issue and removed entirely from the equation, I would still spend as many hours as possible trying to make something from nothing.

What was the last thing you created?

We’re moments away from launching a new fitness training app with champion athlete Georges St-Pierre. In my opinion it’s one of the largest-scale apps ever created and I’m so proud of the team. I fall in love with any project that challenges as many parts of creativity as possible, this has been one of the toughest.

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What has inspired you as of late?

I have been writing films with the co-director of my graduation film, Ed Shires, since we left university. We started production on the next one recently and watching this year’s BAFTAS was perfect fuel for the fire.

What are you reading/watching/listening to at the moment?

I’m re-reading endless drafts of a book I have been writing and interviewing incredible people for over the past two years.

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Why do you get out of bed in the morning?

To try and make a story worth telling.





Written by: Ben Tallon

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